Growth System Diagnostic · Thrivology

The money is already in the business. It's just leaking out.

Ten places revenue quietly escapes a home-services business before it ever hits the bank. Put in real numbers from the business you're diagnosing and watch the leaks add up — in the owner's own language, with the owner's own data.

Read this first. Every figure below is a conservative model built from the numbers you enter — not a measured fact and not a guarantee. The point isn't perfect attribution. It's a believable economic picture that makes the cost of doing nothing impossible to ignore. Every lever has a deliberately cautious default. Tune them down further if a client pushes back; the total will still land.

Estimated annual revenue leaking $0 Sum of all ten leaks below, recalculated live from your inputs. Conservative by design.

Start with three numbers the owner knows

Leads / month Calls, forms, referrals — every inquiry

Average job value Gross revenue per closed job ($)

Current close rate % of leads that become paid jobs

The ten leaks, ranked by how often I find them

Order roughly tracks frequency and size in home-services and outdoor-living businesses. Cut any that don't fit a given client; that's the diagnostic.